Herb Alpert (born March 31, 1935) is an American jazz musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert’s Tijuana Brass, or TJB. Alpert is also a recording industry executive, the “A” of A&M Records, a recording label he and business partner Jerry Moss founded and eventually sold to PolyGram. Alpert also has created abstract expressionist paintings and sculpture over two decades, which are publicly displayed on occasion. Alpert and his wife, Lani Hall, are substantial philanthropists through the operation of the Herb Alpert Foundation.

From 1962 through 1992 Alpert signed artists to A&M Records and produced records. He discovered the West Coast band We Five. Among the notable artists he worked with personally are Chris Montez, The Carpenters, Sérgio Mendes and Brasil ’66, Bill Medley, Lani Hall (Alpert’s second and current wife), Liza Minnelli and Janet Jackson (featured vocalist on his 1987 hit single “Diamonds”). These working relationships allowed Alpert to place singles in the Top 10 in three different decades (1960s, 1970s, and 1980s).